Scripts powered by instinct, insight and humor
The brief
Build Nuvie’s brand from the ground up through a series of bold, low-budget videos, each one built on great writing, not big spend.
The idea
Multiple video ideas that eventually emulate the brand ethos: make healthy eating indulgent, fun, and accessible.
My role
Campaign conception, consumer insights, concept development, moodboarding, visual direction, copywriting, project management & collaboration
Client
Nuvie (A nutrition start-up that makes protein taste damn good)
Protein bar or dessert? You decide.
Launch video inspired by The Bear for Nuvie’s first-ever protein bar. So delicious, it sells like dessert.
A retro ad for a very modern milkshake.
A parody of Everybody (Backstreet’s Back) to launch India’s most nostalgic flavor of protein yet, Kesar Pista.
Lactose-free milkshake explained.
How to get technical about product features without making it feel boring.
TL;DR for a sold out running event
Too much to say, not enough time. Here’s both, done right.
Protein everyone wants to steal.
Shot like a convict lineup, this ad turns Nuvie’s taste into the crime, and everyone’s a suspect.