The Fitness Museum
A different kind of year-end recap
Client
cult.fit (India’s largest fitness & wellness brand)
My role
Concept development, GTM strategy, copywriting, project management & collaboration
The Brief
Make the year-end fitness data of 200,000 athletes motivating, witty, personalized and shareable at the same time.
The Idea
A digital museum with the most out-of-pocket artifacts to depict members’ fitness milestones in a culturally relevant, witty and motivating way.
