Carousels that convert
Creative that didn’t look like performance, but worked like it.
Client
cult.fit (India’s largest fitness & wellness brand)
My role
Concept development, copywriting, visual direction, collaboration with design and growth teams.
The brief
Build high-performing carousels that drive clicks and conversions without looking like every other ad on the internet.
The idea
Used formats like quizzes, spoofs, and mini-adventures to turn ads into stories worth swiping (and buying).
The Cultpass Mystery unsolved
Wrapped product features in a whodunnit to get people to keep swiping.
The Summer Saver Sale
Tapped into peak summer feels to nudge action.
Cult Trump Cards
Turned product USPs into collectible-style cards to gamify decision-making.
Fitness as an Adventure
Mapped each fitness goal to a journey. Made the product feel like a plot.
Binge on Sports
Made cult.fit’s sports vertical feel like your next binge habit.
